At Reign Casting, we specialize in bringing fresh, dynamic talent to bold storytelling—whether it’s for viral vertical content, compelling short films, or episodic digital series. Before curating talent for verticals, our casting work included award-winning short films like Ayaka’s Game and Next Lifetime, web series such as Like Family and The Price of Love, and background casting for hit projects like Love & Hip Hop: Hollywood, Howard High, and Second Chance Christmas.
Founded by actress, writer, and director Sheela Sharma, Reign Casting brings a unique, well-rounded perspective to every project. As both a casting director and performer, Sheela understands the industry from both sides of the camera. Her approach is deeply actor-centered, championing underrepresented talent and providing opportunities that elevate both emerging and established artists.
We don’t just fill roles—we build casts that resonate, inspire, and help stories come alive.
Reign Casting is also powered by its tiniest (but mightiest) team members: Kitty, Director of Vibes, and Churro, Chief Bark Officer. Their responsibilities include boosting morale, monitoring snack breaks, and offering a paw of approval at just the right moment.
A small, passionate team fueled by creativity, collaboration, and two very cute teammates—Kitty and Churro.
Director of Vibes
Owner/ Casting Director
Chief Bark Officer